Case Study
Teeny Tiny Kitten in a Box
The Challenge
Digital gifts, no matter how thoughtful or expensive, do not feel as “real” as receiving a material object.
While deciding on a holiday gift to send to clients, we found ourselves wondering how we could create something digitally impressive, that was still as fun to receive as a tangible gift.
Our Solution
What started as an idea for holiday gift for clients, turned into a fun product experience. TTK was a lightweight exploration of developing, marketing, and selling a virtual pet product that’s also a physical product, pleasing in its own right.
Leveraging existing AR technology, we put trackable images into little customized boxes that can be unwrapped. Using the Zappar app, recipients can then choose a kitten, name it, and play with it in its teeny tiny kitten home.
